IHP - designed for IQM, which is a leading programmatic political marketing platform. The company specializes in applying a spectrum of advanced technologies for microtargeting.
IHP (hypothesis) is an advertising platform outlined by IQM. As an IHP user, an individual or organization can create workspaces, publish, monitor, and analyze the ads published. IHP is under development and in the early stages, I helped them in the research, ideation, defining user flows, and creation of prototypes.
- Recommend experience and pain points from the existing app
- Defining user flow, wireframing them in Miro boards
- Create high-fidelity interfaces using Figma for user onboarding
- Prototyping dashboard and onboarding interfaces in Figma and deliver to development team
The v2 design system was made and it was published in the Figma component library, I used them during the interface designing.
The user flow defining process included minor interactions and the creation of a flow chart was the first step before prototyping, collaborate with the team in Miro board, and after definition, iterations, and reviews the user flow was created.
The app interface designed with two types of users, first one was a user signing up into the IHP platform and landing on the dashboard. This flow was designed with an IHP design system, whereas the second one a user signing up / using a workspace provided by the IHP platform. The workspace will be owned by IQM (an organizational user), this user can customize the interface with their own styles and interfaces.
Creating new password
Requesting new invite
Dashboard for users